Latest Trending Topics in SEO 2019
No matter the product or service you provide, there is a great chance that you have many comparable competitors. Thus, differentiation has to take another route and that route is content. When your brand tells a great story, customers begin to trust and like you.
Digital marketing is all about marketing your products and services using digital medium. Digital Marketing technologies play a vital role in this process of marketing, and mainly the internet is used for digital marketing. Marketing now has no boundaries. In our advancing technology, these digital methods such as SEO (search engine optimization), SEM (search engine marketing), e-commerce marketing, content marketing, SMM (Social Media Marketing), SMO (social media optimization), and display advertising are becoming very prominent.
OVERVIEW OF DIGITAL MARKETING PROCESS:
Online Visibility of business:
The first and foremost prerequisite for digital marketing is the online visibility of a business. One may opt any way for this such as develop a business website, blog post site, business ads or display banners. With the help of these marketing tools, one may be easily visible online as well.
Generating potential traffic:
After getting online visibility of a business, one needs to promote their marketing tactics on various platforms as well. These platforms may be Facebook, Twitter, Google Plus, LinkedIn. This will help you in generating more traffic for your business online as well and will help you to reach out to customers globally.
Customer Engagement plan:
Just generating more traffic for business is not enough. One should have attractive plans to keep the potential customers engaged with your brand. More influential facts and the offer should be added to fascinate the customers. Digital marketing campaigns should also be conducted.
Lead Generation for Business:
It the main objective for conducting various digital marketing campaigns for online business. The marketer may generate two types of leads: Micro Leads and Macro Lead.
- Under micro leads, the customer explores the online ads and other marketing collaterals to know about the brand to the fullest and collect information for the same.
- Under macro leads, the potential customer is interested in buying the product or service online. This kind of leads increases the probability of buying the product or service.
Calculation of ROI:
Profit earning is the ultimate goal of conducting any online campaigns to increase sales. Hence, reviewing the cost of digital marketing is very important. This will help in the calculation of ROI.
Latest Digital Marketing Trend: 2019
Digital marketing has undergone innumerable change. It is no more the same as before. The old tactics used in digital marketing are no more effective. Technological advancement is the game changer in this fiercely competitive era. 2019 has changed the whole scenario of digital marketing. SEO, social media, PPC and content marketing is continuously witnessing a shift.
Below is enlisted some of the important 2019 trends in digital marketing:
1. Artificial Intelligence:
Artificial intelligence helps in cost saving, it helps an organization in cutting down the cost and accelerates growth. It analyses consumer behavior and searches pattern. It collects data from the social media platform and utilizes such data in understanding how customers find their product and services.
Chatbots are artificial intelligence based technologies. Approximately 1.4 million people are using chatbots to chat in real-time with their customers or site visitors. Hence, this makes chatbots as an important part of digital marketing.
3. Video marketing:
70% of customers share brand videos and 72% of businesses claim that video has improved their conversion rate. These numbers speak for themselves indicating the role of incorporating video is so very important. About 52% of customers say that the video makes them more confident while online purchasing a product.
Personalized content, products, emails and more will help the business to stand unique in the market. Personalization helps in enhancing customer relationships. Personalization maximizes enjoyment and minimizes. Data like purchase history, customer behavior are now easily made available.
5. Programmatic Advertising:
Under programmatic advertising, artificial intelligence is used to automate ad buying so as to target more specific audiences. By the year 2020, 90% of digital display ads in the U.S. will be programmatic by 2020.
6. Social messaging Apps:
1.3 million, monthly users are active on Facebook messenger. WhatsApp has 1.3 billion monthly active users as well. Social messaging apps can be very useful in sending messages directly to customers, as these allow personalization as well.
About Bhavathi Technologies
One such example of the best SEO Company in Hyderabad which is providing effective SEO service is "Bhavathi Technologies". Bhavathi Technologies is a software company located in Hyderabad, Telangana. It provides the best SEO services in Hyderabad. This has been titled as the best seo companyin Hyderabad and they can help you to shoot your business to another level. This company claims to provide the best digital marketing services and is using the latest marketing tactics.
Under digital marketing they have expertise in the following areas:
- SEO: They have adequate experience and expertise in the search engine optimization which shoots up the ranking of your website in the best possible manner.
- PPC: Pay Per Click is the best online advertising platform. Bhavathi Technologies experts deliver the best result every time.
- SMM: They have the best social media marketing tactics. This results in increasing the sale of your products and services.
- Email Marketing: They are best known for popular email marketing. They offer bulk email marketing campaigns at a low cost.
Bhavathi technologies are performing best in the digital marketing domain because they are comprehensive, focused and have expert guidance in order to fulfill their deliveries. They care about their clients and follow strong values and culture with their clients. Their experts always work on New and Innovative Strategies to rank in the best possible number.
Social media is no more like the traditional one. It is now been used for learning, listening, engaging and building relationships.