Why chatbots are important for your business website

02-Aug-2019

Today's world is attracted by auto operating AI-driven gadgets. A trend which has caught a lot of attention. Chatbots is a software developed to perform automatic tasks. The chatbot is a computer program. Designed to communicate with human users through automated texts. In general, it is a program that can have conversation/discussion with the human.

Chatbots is merely a computer program based on machine learning which fundamentally stimulates human conversations. E.g. - a set of questions will appear on the help page and one could choose the appropriate query-based in their problem. An answer is replied immediately.

Training of chatbots

Compared to human education the chatbots training is considerably faster and larger in scale. A customer support chatbots are thought with a large number of conversation logs. By these logs helps the chatbots to understand the kind of answers to be replied to the questions asked.

Search Engine Optimization

Here is how chatbots can be integrated on every website. Customer satisfaction is improved using chatbots. Hence there is a need for optimization of the chatbots built. Chat app optimization is surfacing in today's world. Here is how chatbots can be used.

Benefits of using chatbots on a business website

1. Improve Customer Service

Chatbots are programmed to follow according to the instructions provided. Unlike human's attendants can vary on the mood. By this, a high level of customer satisfaction for your website is assured.

  • 24/7 availability and quick response to customer requests.
  • Improved customer service due to a timely response.
  • Enhances the accessibility of your products and services by timely customer response.
  • Proactive customer interaction improves service. Proactive interaction means you can start conversations.
  • This helps you to solve customers issues and get their review before they contact you.
2. Enhances User Engagement
  • Improved engagements by the integration of chatbots to the business website.
  • Improved user engagement retains customers.
  • Relevant information is provided by a well- designed chatbots.
  • Helps users to make an informed decision by providing exciting information in advance.
3. Keeping Up with the Trends
  • Necessary to keep up with trends to stay in the competition.
  • Chatbots allow your website to communicate through different social media platforms.
  • Customer can inquire and buy products using chatbots.
4. Monitoring Consumer Data
  • Pursuing business intelligence is easier through AI and machine learning.
  • Chatbots helps you gather all the data about the customers
  • Valuable insights can be drawn by analyzing the data.
  • Innovate new products or improvise the existing product with the help of customer preference deliver the service desired by the customers.
5. Targets a Wider Audience
  • Access to a broader market leads to growth in the business.
  • Through social media, the chatbots embedded in your website targets a large audience.
  • Makes the brand flourish.
6. Work Automation
  • Automation of tasks or work is error-free and consumes less time
  • Repetitive tasks are done faster and more accurately.
  • E.g. - The slack bot embedded in website report bugs.
  • Allows the employees to work on challenging work increasing productivity.
Chatbots influence on SEO strategy

During the development of chatbots embedding into website the search engine optimization is not kept in mind.

A higher ranking of your website is seen when SEO is not a primary intent when it comes to chatbots. The SEO provides a large scope with greater information and enhanced experience to the users which is an exceptional feature of the chatbot.

Bhavathi technologies is a best SEO and digital marketing company in Hyderabad. The company provides you with the best experience and increases the productivity of your business. A number of SEO strategy and SEO services provided using chat bots help your business to keep up with the trend and be competent.