How to do keyword research for SEO?

23-Jul-2019

Keyword Research

Keyword Research is a practice that search engine optimization (SEO) professionals use to search and research alternative search terms that people enter into the search engines while searching for a similar topic. Search Engine Optimization professionals look for additional keywords, which they use to achieve better ranking in search engines. Keywords suggestion tools generally help in the process such as the Google Ads keyword planner, which offers a synonym dictionary and alternative keyword suggestions or when searching in Google suggest. SEO is a process followed by the webmaster to increase the visibility of websites to pull maximum traffic for their clients via search engines.

A keyword is not just a single word. In fact, it is a structure of few words which makes sense with the advanced voice search, it is becoming more and more common to use short sentences. That means instead of searching for a term like "start an online business" we might rather use "how to start an online business".

The suggestions that Google offers are underneath long tail keyword that is based on what people are looking for while doing keyword research.

How to do Keyword Research for SEO for your SEO strategy

Step 1: Ranking is the first step in an SEO strategy which is a part of it. It is a powerful software package that is perfect for comprehensive and all-encompassing keyword research. It includes tools to help the user to get the fullest possible picture. That, along with precise search volume and difficulty parameter, essentially makes rank tracker a one-stop solution for researching keywords.

The ranking platform has many benefits
  • It uses a variety of different search engines and methods to aid your research ranking.
  • It has a useful keyword and helps you assess your chances at a high ranking.
  • It analyzes expected visits for content using chosen keywords.
  • It helps you find different word combination and analyzing even popular misspellings.
  • It always gives the exact number of searches.

Step 2: Google Ads allows the user to access Google's keyword database. It is easy to use and freely available tool provided by Google Ads. There are also very useful parameters worth your attention, such as bids to get the top of the page for a chosen keyword. It is most effective and valuable if you are actually running a campaign with Google Ads.

There are advantages to using Google Ads while keyword research
  • It's free of cost
  • It can search for up to 10 keywords/phrase/URL at once.

Step 3: Keyword Tool uses the autocomplete features of engine like YouTube, Amazon, and eBay, etc. It gives an estimate using clickstream data. If you want to check out the keyword suggestions for a piece of content, this will help you to make it available in several contexts.

The advantage of Keyword tool are
  • It is easy to use with simple and functional option in the search bar.
  • It supports 8 different search engines at a time from Google to Facebook and Twitter.

Step 4: MarketMuse is the simple and work in a beautiful way. It is essentially a sit content analyzer tool that gives suggestions on optimization. So, its target audience is content strategist, SEO specialist and marketers looking to optimize their content.

The advantage of MarketMuse are

  • It is handy to use.
  • A Personalized approach to each user with content strategist to answer its questions with different variations.

Step 5: Keyword Everywhere is a free keyword tool that comes in the form of a browser extension available for chrome and firefox. Keyword everywhere uses Google keyword to search results. Keyword Everywhere does not give a lot of keyword suggestions, for sure. But it is useful to check the Google search whenever you want. It provides you search volume and data on competition. While you can see the volume on sites such as Amazon, YouTube etc, keep in mind that those results are only based on Google volume.

The advantage of Keyword Everywhere
  • It's a free tool.
  • Simply Google your keyword and get the searches in seconds.
  • Informative for every keyword you search.

Final Thoughts

It is very important to use the right keywords within the content in order to have the right answers, it is recommended to use a keyword research tool. We have covered few of them. It doesn't matter which one you choose but feel free to find out which is your favorite tool and then use it. Small business owners and entrepreneurs who do keyword research and build up their websites in accordance with best practices in search engine optimization (SEO) that will likely receive more website traffic with favorable placement on Google.

Keyword research is very useful in today's generation to know the detailed information within minutes and it provides all the knowledge regarding any kind of context that we search on the search bar. The keyword research is important for SEO because its is an effective tool to use. They rank well in the search engines for specific topics to drive traffic to your site and promote your products and enhance your marketing effectiveness.

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